- Haddon Sundblom illustrations from the 1930s: Coca-Cola shaped Santa Claus, which has become the icon of Christmas.
- People only taste the branding of Coca-Cola – proven in blind taste test, between Pepsi and Coca Cola, no matter which drink was in the glass, if it had the Coca Cola label on, people preferred it.
- Jean Baudrillard (1929 – 2007) French philosopher, cultural theorist; associated with post-structuralism.
- Post-structuralist thinkers: Gilles Deleuze, Roland Barthes, Michel Foucault, Hélène Cixous
- Structuralist thinkers: Claude Lévi-Strauss, Roland Barthes, Jacques Lacan, Louis Althusser
- Other precursors: Karl Marx (Marxism), Guy Debord, Marcel Mauss
- Guy Debord: Society of the Spectacle (1987) - revised Marx’s main concepts to analyse commodity-relations in the age of consumer culture.
- Marx: Pioneering philosopher, ‘critique of political economy’
- Baudrillard : Simulacra and Simulation (1981)
- Simulacra: simulacra are copies either of the thing they are intended to represent or stand in for or - in recent history - are merely copies of other copies.
- The Holy Sacrament: ‘reflection of a profound reality’ - Gargoyle as an example of ‘maleficence’ - ‘masks and denatures a profound reality’
- Malficent, from Sleeping Beauty – ‘has no relation to any reality whatsoever, it is its own pure simulacrum’
- Hence: Coke or Santa aren’t ‘real’ in the sense of ‘profound reality’, because they are ‘pure simulacra’ (copies of copies that do not refer to a pre-existing reality).
- Christkindl Market in
- Charlie Brooker video – Reality TV Editing: TV isn’t real, it’s hyperreal.
- Baudrillard - Symbolic Exchange and Death (1976) -three orders of simulacra
1. Counterfeit - dominant scheme - ‘classical period’
2. Production - dominant schema - industrial era
3. Simulation - dominant schema - current code-governed phase
- September 11 – Before it happened – game on web where player defends the twin towers.
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